I live in Marseille.
I've run Nouvelle Lune, my design studio, here since 2022. I design brand identities and everything that keeps them consistent: art direction, websites, and the tools a team uses every day.
MarseilleNew York
I'm Laura, a multidisciplinary designer. I design brands with my hands and in code, and I build the tools that keep them alive.
I've always called myself a brand architect. Reading about your Brand Engineer role, I realized I'm one too.
So I skipped the PDF and built you something to try.
I've run Nouvelle Lune, my design studio, here since 2022. I design brand identities and everything that keeps them consistent: art direction, websites, and the tools a team uses every day.
Founders, hotels, makers, a finance startup. I handed each of them a PDF and a folder of logo files.
Then it lived without me. New hires, new tools, new channels. The signature details went first.
Your carousel: two layers for every brand, one the team can see and feel, one an agent can read.
I'd been circling around this for a long time, mostly on my own. Seeing a studio say it out loud was a relief.
Being able to build what I draw, without a developer in between, is the biggest creative boost I've had in years.
I build them so that people who aren't designers can use them, and still get it right. Here are a few. Try them.
That's the playful side.
Here's what it looks like for a client.
A school that trains leaders at sea, off Marseille. I rebuilt the brand from one sail, then everything that keeps it consistent.
“A few sentences on how you get an AI agent to produce on-brand work today, and where it still falls short.”
And the hardest part: keeping the system alive. New products, new channels, new rules every month. It's what I already do for a client of mine, on a monthly retainer. Looking after that is becoming part of a design studio's job.
Six hours ahead of New York. My afternoons are your mornings: I'm reachable every weekday from 8 am to 2 pm New York time, and later when a project needs it.
Up to 20 hours a week, from November, with room to scale up around a launch.
Building things that didn't exist yesterday: a tool, a format, a small app. Tools simple enough that people who aren't designers still get it right. And lately, motion in code: easing, timing, letters that move.
Marsail: a leadership school at sea, a brand built from one sail, then its guide and the team's own tools, which I'm finishing now.
Since 2022, Nouvelle Lune, my studio: identities, websites, packaging, brand systems and tools, for clients like Sofitel and Accor.
2020 to 2024, The Line, a wall decor brand in Paris, from work-study to staff: identity, product, packaging, photo, production.
LISAA Paris, applied arts, graduated in 2020.
Straight into code, with paper always within reach. I build for the people who'll use the brand every day, most of whom aren't designers. My own studio runs on software I built: a CRM with invoicing, client spaces, a brand guide builder with an MCP endpoint.
Agents: Claude Code and Codex, connected through MCP to Figma, Canva, Notion and Supabase.
Design: Figma, Illustrator, InDesign, Photoshop, Framer, Canva.
Code: Next.js, React, TypeScript, Supabase, Vercel, GitHub, Bun. HyperFrames for motion.
Memory and automation: Obsidian, Notion, n8n, Granola.
Tools I use every day and know inside out.
nouvellelune.coMy design studio's portfolio, in French↗
Free for a call any weekday, from 8 am New York time.
Photos of Marseille: thibse.com, Antoine Le and Gabriele Sblendorio, on Unsplash. Plates: Anna Atkins, Karl Blossfeldt, public domain. The carousel belongs to Little Plains.
